Last Christmas, we had the privilege of supporting Caixabank and Agora News through creating an unforgettable event for children in Spain celebrating the Three Wise Men's Day. The goal was to provide comprehensive audiovisual support to bring the event to life both online and offline, making it fun and engaging for everyone involved.
The event consisted of a trivia in which groups of children demonstrated their knowledge about the Three Wise Men. The challenge was to create a visual identity for the event that captured the essence of the celebration without centering the attention on the Three Wise Men or being too christmasy.
To address this challenge, we came up with a creative solution. We decided to work creatively with the activities that children actively participate in during Christmas, such as building the Nativity scene or opening gifts, to encourage them to participate.
Welcome Card - Nativity
This design is based on the Nativity scene, which is a tradition here in Spain. We created different versions for online and offline uses. The loop was used as a waiting screen before the event and also as the main image for the marketing campaign.
Video Bursts - Christmas Tree
This design is based on the gifts that the Three Wise Men bring to children's houses. They were used as an introduction and farewell of the event and also to support the development of the quiz during the event.
These are just some examples of the visuals during the event.
Lower Thirds, Transitions and Event
Finally, we also created some assets for the video editors using some of the main elements of the other designs.
All the kids participating in the event had their own presentation and lower thirds. In this case, Aby was the host of the event.
↑ Lower Thirds ↓ Transitions
Thanks for reading!
.v.(^.^).v.
